Madison Beer draws media attention with a tweet by Canadian artist Justin Bieber about her covers on YouTube. She later signs with the label Island Def Jam.
In early 2012, Madison posts videos of her musical covers of popular songs on YouTube. Beer finally draws the attention of the artist Justin Bieber who tweet a link to the resumption of At Last title originally from Etta James, to its more than 25 million subscribers. This action propels Madison to the global trend on Twitter, and allows her to obtain significant media coverage. Justin Bieber personally signs Madison on the record label to which he is himself signed, Island Records. Madison is now managed by Justin Bieber’s manager, Scooter Braun.
Beer in partnership with Monster High records a song for the franchise titled We Are Monster High. In February 2013, Cody Simpson reissued her song Valentine with Madison, which is played on Radio Disney, but was never officially released. On September 12, 2013, Madison released her first single, Melodies, which is written by Peter Kelleher, Ben Kohn, Thomas Barnes, and Ina Wroldsen. Justin Bieber appears in the video clip as a guest star.
Beer is working on her first album, which she says is a mix of R’n’B, pop and ambient. Beer explains from er album that there will be a mix of songs saying “there will be slow songs, sad songs, happy songs, songs about boys, and songs about who you are. I want to make sure to be happy with all the songs, because if I’m not happy with them, I can not expect anyone else to be, you know? Beer plans her album in 2014. She is a big fan of Justin Bieber, and quotes him as a source of inspiration. In April 2014, she is spotted with Justin Bieber and Selena Gomez at the studio. On October 26, 2014, Madison reached 900,000 subscribers on Twitter.
Unbreakable is the second single from her debut album Miss Beer. The song is directed on June 17, 2014, and written by Jessica Ashley, Evan Bogart, Heather Miley, Matt Schwartz, Emanuel Kiriakou, and Andrew Goldstein; it is produced by the last two.
On September 16, 2015 she released a single called All For Love featuring Jack & Jack.
In 2016, she leaves her record company to become an independent artist.
It’s in 2017 that Madison shows her true personality with her single Dead released May 19, 2017, which is to this day his best single with 50 million plays on Spotify and 15 million views on the video clip. She released the acoustic version of this song on August 25, 2017. On November 3 she released her second single Say It To My Face. December 15, she officially announced that her first EP is finally over. The latter is released on February 02, 2018.
Since July 2014, Madison is in a relationship with Jack Gilinsky, but they only formalize the relationship in April 2015. They announce their separation at the beginning of July 2017. In 2016, during an interview, she specifies that she does not consider herself as only heterosexual, because she has already fallen in love with a girl.
Madison Beer is very popular on Instagram with more than 10 million followers.