In 2009, Lily Aldridge has modeled for Victoria’s Secret Fashion Show for the first time, only to appear later in various campaigns of the company, officially becoming in 2010 one of the angels of Victoria’s Secret. In January 2011, she appeared on the cover of British GQ alongside Lindsay Ellingson, Erin Heatherton and Candice Swanepoel. In 2015 is chosen by the design house to appear in commercials aired during the Super Bowl next to colleagues Doutzen Kroes, Adriana Lima, Behati Prinsloo and Candice Swanepoel, recreating just a game of football. In November of the same year is chosen to wear the Fireworks Fantasy Bra, a bra designed by Mouawad with over 6500 precious stones, including diamonds, blue topaz, yellow sapphires and pink quartz, all set on a frame made of 18 carat gold. It features a removable belt made with over 126 400 diamonds and other precious stones, all for a value of $ 2 million.