Brosway chooses an exceptional protagonist for its new advertising campaign: Alvaro Soler, 6 times platinum for SOFIA with over 40 million views on Youtube. And with him the amazing Brazilian actress and model Camila Morais, whom you can see a very hot gallery below.
SOFIA is the international success that has climbed all the musical hit, to give the film its title and to inspire an extraordinary cinematic storytelling for the television and the web. As Soler says the same: “Sofia is the true story of a love gone, but now with this film designed to Brosway want to tell a great love that is reborn.” So SOFIA become an exciting tale of love, with a common thread that will lead to a great final surprise thanks to a Brosway jewel.
The film directed by Giovanni Bedeschi, will be lasting about 3 minutes and will be presented to the public premiere in October through the TV, the web and social. Alongside Alvaro Soler to interpret SOFIA, model and Brazilian actress Camila Morais, in a fascinating performance to the tune of “Lyrics” SOFIA arranged version of the song specifically for the film. You can find other infos on her at this address.
To support the new Brosway campaign a massive program of TV commercials, planned on major national TV networks, besides the inevitable special presence. And the stunning campaign images made with Alvaro Soler and Camila Morais will also be present on the major women’s and lifestyle magazine. There is already great expectations on all Brosway sales points for the arrival of new collections of jewelry and watches for women and men.